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What is a Bundled Product?

This article sheds light on the concept of bundled products and its benefits.

Daltry Martin avatar
Written by Daltry Martin
Updated over a year ago

A bundled product is essentially a package of multiple individual items that are sold together as a single unit in your store. These are products that, while available individually, are combined to offer additional value when bought together.

Why Offer Bundled Products?

  1. Value Proposition: Bundled products often present a perceived value to customers. They believe they're getting a deal when buying a set of items together, especially if there's a discount attached.

  2. Subscription Boxes: With the rise in popularity of subscription boxes in various industries, WebJoint users can curate themed boxes for their customers. Whether it's a "Starter Kit" for newcomers or a "Monthly Favorites" box, the possibilities are endless.

  3. Cross-Selling: Bundling allows you to cross-sell products. For instance, a vape cartridge could be bundled with a compatible battery, ensuring the customer has everything they need.

  4. Inventory Management: If certain products aren't moving as fast as others, bundling them with popular items can help clear out old or overstocked inventory.

Examples of Bundled Products:

  1. Vape Kit: Combine a vape cartridge with a battery. Offer a slight discount on this bundle, enticing customers to buy both, ensuring they have the full kit to start vaping.

  2. Wellness Set: If you have wellness products like CBD tinctures, balms, and capsules, bundle them as a "Wellness Set" and offer them at a special rate.

  3. Sampler Pack: For customers unsure about what to try, offer a sampler pack bundling smaller sizes of top-selling products.

Note: The actual process of adding a bundled product to WebJoint will be covered in a separate article. This ensures clarity and focuses on each topic.

Conclusion:
Bundled products in WebJoint offer a unique way for retailers to curate and present their products, enhancing customer experience and potentially increasing average order values. By understanding the concept and potential advantages of bundled products, businesses can make informed decisions on how to best leverage this feature for their specific needs.


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